CRM Applications



SVM Infotech, CRM (Customer Relationship Management) is crucial tool for serving better to customers who are the core of any business, and so is managing the relationship with customers. It is a system that allows a business to maintain all customer records in one centralized location that is accessible to an entire organization. CRM software is essentially meant to address the needs of marketing, sales and customer service and support divisions within an organization and allow the three to share data on clients to improve sales and customer service.


SVM Infotech, has vast experience in developing CRM software products. Our earlier CRM product is developed for merchandising companies. SVM Infotech CRM consulting brings our experience in aligning your CRM process with stated business objectives, leveraging the power of technology to make it more effective. This involves defining or optimizing CRM workflow and applying right trends and technologies into overall solution.

How can I benefit from CRM software?

A good CRM program will allow a business to effectively manage a large number of customers, increase the value of each customer to the company, retain good customers, and determine how customers can be given a higher level of service. CRM software is able to improve sales and customer relationships because:


  • CRM system can track customer interests, needs, and buying habits as they progress through their life cycles, and tailor the marketing effort accordingly. This way customers get exactly what they want as they change.
  • The system can track customer product use as the product progresses through its life cycle, and tailor the service strategy accordingly. This way customers get what they need as the product ages.
  • When any of the technology-driven improvements in customer service (mentioned above) contribute to long-term customer satisfaction, they can ensure repeat purchases, improve customer relationships, increase customer loyalty, decrease customer turnover, decrease marketing costs (associated with customer acquisition and customer "training"), increase sales revenue, and thereby increase profit margins.
  • Repeat purchase, however, comes from customer satisfaction - which in turn comes from a deeper understanding of each customer, their individual business challenges and proposing solutions for those challenges.

Our organized structure of CRM services includes:

  • Implementation
  • Consulting
  • Integration Services
  • Data Migration Services
  • Application Development
  • Training